On 14 July, the opening day of the annual Microsoft Worldwide Partner Conference, Microsoft executives, including COO Kevin Turner and channel chief Phil Sorgen, urged partners to get behind Microsoft’s mobile-first, cloud-first strategy.
Building on the productivity and platform focus that Microsoft CEO Satya Nadella communicated to employees in an e-mail last week, the keynote message was all about the company’s cloud offerings and reinventing productivity.
Standing on stage in Washington DC, Turner emphasised that Microsoft is committed to delivering seamless experiences not just on Windows devices, but across multiple platforms, including Mac, iOS and Android. He said that these cross-platform solutions and products will offer dual users – people that juggle their home and work lives – connected, personalised and contextual experiences that ultimately allow them to “get work done.” Dynamics CRM Online, the Enterprise Mobility Suite and OneNote were all highlighted as great examples of how Microsoft is delivering on this vision and differentiating itself from the competition.
Although Microsoft still has a 90% share of the PC market, Turner did emphasise that the world has shifted and the company is now focused on the total device market – a market it currently has a 14% share of. According to Turner, this represents a “great opportunity,” but will require the company, as well as its partners, to adopt a different mindset. “To be a great challenger we must drive disruption, differentiation and speed – if we’re going to fail, fail fast,” he said.
Microsoft will remain focused on the four megatrends it highlighted at last year’s conference – cloud, mobile, social and big data/BI – but has added one more to the mix – security. Turner also added that the company is getting behind the internet of things trend and is providing a “trusted platform to deliver intelligent insights.”
Other announcements included the launch of a brand new programme – The Cloud Solution Provider Program – that allows partners to sell their own cloud tools, products and services, and to manage 100% of the Azure customer lifecycle. In addition, Microsoft Azure and Dynamics CRM Online will be available via the Open Licensing Program later this year.
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