The Record

The best of enterprise technology on the Microsoft Platform

Spring 2021

The Record Magazine

Production Editor: Elly Yates-Roberts
Executive Editor: Andy Clayton-Smith

Businesses across the globe are engaged in the effort to climb back to pre-pandemic levels of activity, and for many, the answer to the challenges ahead lies in the adoption of new technology. At the same time, many are taking the opportunity to build more sustainable organisations. In our cover story, we look at how Microsoft is using technology to reach its environmental goals and helping its partners and customers to follow suit.

The retail and consumer packaged goods sector has been among the most visibly impacted by 12 months of commercial turmoil. In our interview with Microsoft’s corporate vice president for retail and CPG, Shelley Bransten, we find out more about the recent launch of the Microsoft Cloud for Retail platform and how this new toolset will further enable retailers to drive recovery.

We also learn more about how media organisations have been working to fill the void left by an absence of live events worldwide. We ask Microsoft’s Jennifer Cooper and Martin Wahl about the tools that have helped media owners to entertain audiences during uniquely challenging times and the technology that will drive even greater levels of engagement with the consumer of the future.

Elsewhere in the magazine we talk with Microsoft’s mixed reality sales lead for North America, Rody Senner, in our second HoloLens product focus piece, this time centred around manufacturing. She shares how the mixed reality solution is accelerating innovation and we look at solutions from partners working alongside Microsoft in this area.

The Marketwatch section also highlights Microsoft’s mixed reality expertise with the launch of Microsoft Mesh. Here we also showcase some of the biggest news from the Microsoft partner community.

Our ‘Last Word’ comes from Berylls Group CEO and co-founder Jan Burgard, who shares his opinions on the challenges facing automotive industry leaders in the coming year and the technology trends that will lead the way.

We hope you enjoy the read.

Magazine highlights

Intelligent decision-making

Cover story: Achieving sustainability together

Microsoft is making progress in its sustainability goals and is helping partners and customers follow suit

Delivering impact for industry and community

Embracing change

Konica Minolta has repositioned itself to deliver digital workplace solutions that meet the needs of its customers. A pandemic and expanded Microsoft relationship have accelerated this shift

Good audio for better performance

Microsoft unveils new mixed reality platform

Azure-powered Microsoft Mesh enables users to join shared holographic experiences

Adding value to Microsoft Teams

Beamforming in the hybrid workplace

Effective audio technology can be the difference between an effective hybrid working environment and a frustrating meeting room experience

The Last Word

Azure cloud helps drive automotive innovation

Microsoft has begun 2021 by announcing a series of collaborations with automotive partners to drive innovation via the Azure cloud.

Enabling frontline workers

Trust in cybersecurity

Cybercrime is one of the biggest threats facing businesses today. ThreatLocker is helping customers understand and improve their security environments and practice

Redesigning learning

Crestron launches new Flex Phone

Crestron has launched the Crestron Flex Phone, a premium Voice over IP desk phone designed for use with Microsoft Teams.

The acceleration of retail

MDS launches new Teams rapid deployment solution

Maureen Data Systems (MDS) has recently launched a revamped Microsoft Teams rapid deployment offering.

Industry highlights

Automotive, Mobility & Transportation

Driving automotive productivity

By empowering workforces with Microsoft solutions, automotive organisations will be able to deliver successful digital transformation

The promise of IoT in auto diagnostics

Microsoft and CraneMorley are working to help technicians successfully carry out maintenance procedures using HoloLens and IoT

Financial Services

The power of virtual support

With the Covid-19 pandemic forcing physical venues to close, digital platforms have become central to maintaining fan engagement, sparking a period of rapid innovation

Manifesting mass migration

In a global-scale project, IT services provider Nero Blanco overhauled Wunderman Thompson’s disparate systems to Microsoft Office 365 in just nine weeks

Manufacturing & Resources

The fight against financial crime

Banks and insurers around the globe are witnessing a remarkable rise in financial crime. Stepping up to help, Microsoft and its partners are delivering a range of solutions that combine the power of the cloud with artificial intelligence to actively monitor, detect and prevent fraudulent activity

The banking benefit of a platform approach

Platforms such as Finastra’s enable banks to pursue digital transformation while reducing costs and delivering great customer experiences

Media & Communications

Solving the skills gap

Microsoft’s Colin Masson discusses how the latest technologies are enabling manufacturers to attract, empower and engage top talent

How Covid-19 boosted digital transformation

Industrial enterprises have adopted digital technologies to overcome operational challenges during the pandemic, which is helping them to move rapidly towards the connected workplace of the future

Public Sector

Embracing change

Technology is enabling public sector organisations to pivot from process-led to citizen-centric service provision. Microsoft’s Julia Glidden shares how the firm’s products and partnerships have driven this change during a global crisis

Shaping sustainable futures for smart cities

AVEVA’s unified insights offer urban policymakers the opportunity to embed resilience into their smart cities, thanks to cloud computing and predictive intelligence tools

Retail & CPG

Creating a sustainable product lifecycle

Microsoft’s Michelle Lancaster explains why increasing the sustainability of products and services has become a vital goal for retail and consumer packaged goods brands, as well as their customers

A perfect pairing: great wine and unified commerce

Covid-19 shut down Ste. Michelle Wine Estates’ on-site business in 2020, but it was able to offer new digital customer experiences with Adyen and Microsoft Dynamics 365 Commerce