AXA Gulf uses VeriPark CRM solution to increase conversion rates

AXA Gulf uses VeriPark CRM solution to increase conversion rates
VeriTouch and Dynamics 365 have enabled the firm to reduce onboarding time by 40 per cent

Elly Yates-Roberts |

Insurance company AXA Gulf has implemented VeriPark’s customer relationship management solution VeriTouch and Microsoft Dynamics to reduce its customer onboarding time by almost 40 per cent and increase conversion rates by 20 per cent. 

The company had been working towards a single platform to manage customer sales and service in an omnichannel way. It wanted to improve the quality of both customer data and customer servicing to be able to follow up on leads and prospects in a timely manner. To achieve this, AXA chose Microsoft Dynamics 365 and VeriTouch. 

“Dynamics 365 and VeriTouch in particular had all the functionality we were looking for,” said Cedric Blanchet, head of corporate platforms at AXA Gulf. “It had acquisition, development, retention and loyalty capabilities covering the entire customer journey, all in one solution.”

Now, AXA Gulf has streamlined workflows and reduced onboarding time by almost 40 per cent. The company has increased online conversion rates from 6 per cent to 26 per cent and renewal rates by 5 per cent in just one year.

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