Crossware to expand its e-mail signature offering

Crossware to expand its e-mail signature offering

US$5 million grant from Callaghan Innovation will enable firm to innovate further

Elly Yates-Roberts |

E-mail signature provider Crossware has received a research and development (R&D) growth grant from the New Zealand Government’s innovation agency, Callaghan Innovation. Crossware plans to use the US$5 million funding to expand its offerings which includes software for Microsoft Office 365 and Exchange. 

The firm’s solution enables professional email signatures and disclaimers to be automatically included on every email leaving a company to ensure consistent branding, professionalism and no forgotten disclaimers.

As a Microsoft partner, Crossware created the first email signature solution for Microsoft Office 365 and changed the way company signatures were formatted and delivered.

According to Per Andersen, founder and CEO of Crossware, the grant is a significant milestone for the business. Callaghan Innovation is an important hub for companies in all stages of growth and provides a range of innovation and R&D services. As such, their R&D activities will enable Crossware to accelerate its expansion into global markets, supporting and growing its overseas business operations. The funding will also enhance the firm’s flagship product Crossware Mail Signature with new capabilities and technology. 

“We are hugely appreciative of this government support,” said Andersen. “The support from Callaghan Innovation validates the success and direction of our company and recognises the significant opportunities Crossware can leverage globally by speeding up our development and growth.

“It is our mission to scale and develop our world-class technology, continually exceeding our customers’ expectations with sleek, context-sensitive and intelligent email signatures. Now with the government support, we can deliver this much faster.”

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