LG partners with Microsoft to help it advance autonomous vehicles

LG partners with Microsoft to help it advance autonomous vehicles
Microsoft Azure and AI technology will be at the crux of new developments

Elly Yates-Roberts |

South-Korean multinational LG Electronics has chosen Microsoft to help it grow its autonomous vehicle and infotainment systems. The firm will use the Microsoft Azure cloud to advance its artificial intelligence (AI) driven vehicle strategy and self-driving software.

LG will use Microsoft’s AI solutions in its Advanced Driver Assistance Systems (ADAS), Driver-Status Monitoring Camera (DSM) and Multi-Purpose Front Camera products and incorporate Microsoft’s Virtual Assistant Solution Accelerator into its infotainment systems. Using Azure Data Box service, data collected on the road can upload automatically, creating a library to help the self-driving software become even smarter.

“Our expectation is that the combination of Microsoft’s advanced cloud infrastructure with LG’s fast-growing automotive components business will accelerate the self-driving auto industry as a whole,” said Kim Jin-yong, president of LG’s Vehicle Component Solutions Company. “We’re confident that the combination of Microsoft and LG technologies will create a new benchmark in autonomous auto AI.”

Azure’s voice-enabled Virtual Assistant Solution Accelerator will allow drivers to check road traffic conditions, search for nearby restaurants and call up favourite songs in LG’s vehicle infotainment system. 

“Together LG and Microsoft can help shape the future of transportation,” said Sanjay Ravi, general manager of Automotive Industry at Microsoft. “Working together, we can empower automakers to deliver differentiated mobility experiences, create new services and revenue opportunities, and to build safer, more intelligent and more sustainable vehicles.”

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