Microsoft invests further in its partner business

Microsoft invests further in its partner business

Partners will benefit from increased access to marketing and better customer reach

Richard Humphreys |

Microsoft has revealed that it is making significant investments across its partner business. These investments will offer partners increased access to marketing; more ways for them to reach customers and sell services and apps; and new ways to differentiate so customers understand their areas of expertise.

“Today’s customers expect more from technology providers than ever before,” explains Toby Richards in a blog post announcing the investments. “They want products and services that accelerate their business transformation. When choosing a partner, they look for specialists with deep skills, understanding of, and experience in their industry. Customers are asking Microsoft to help them connect with the best partners and to help them find, try, and buy the apps and services that best meet their needs as they continue moving to the cloud.

“The market opportunities in this changing landscape are significant. The global market for cloud migration services is forecast to grow to US$9.4 billion by 2022. Partners that provide value-added services will see strong margins when they focus on specialised business applications deployment and projects that require planning, implementation, integration, security, and compliance.”

Read all about the investments that Microsoft is making.

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