Microsoft has launched a new business-to-business (B2B) start-up programme in India called 100X100X100. The project will see 100 companies each provide US$100,000 in funding to support enterprise-ready solutions from 100 start-ups.
Launched by Microsoft for Startups, the programme will help enterprises accelerate their digital transformation through faster adoption of software-as-a-service (SaaS) solutions. According to a Microsoft news story, the programme will also facilitate the creation of a profitable domestic market for the Indian B2B SaaS start-up segment by increasing their revenue and customer base.
“India has one of the largest B2B SaaS start-up ecosystems in the world, and it’s growing exponentially,” said Anant Maheshwari, president of Microsoft India. “This initiative will help build scale and create amazing opportunities. Businesses can now fast-track their digital journeys through easy adoption of enterprise-grade solutions. We’re excited to see the outcomes of these partnerships.”
The initiative will give participating companies access to sessions with prospective customers at relevant events.