By Amber Hickman |
Microsoft has launched an updated version of the Microsoft Marketplace, that brings together AppSource and Azure Marketplace to help organisations find tailored solutions easier.
The new marketplace features a new ‘AI Apps and Agents’ category that includes over 3,000 AI apps and agents that appear directly in Microsoft products, from Azure AI Foundry to Microsoft 365 Copilot.
There is also a new ‘resale enabled offers’ feature in private preview, which allows partners to create a scalable and repeatable way to expand reach by authorising channel partners to resell solutions by geography, with the flexibility to adjust or remove authorisation at any time.
Distributors can now also bring Marketplace solutions into their platforms, delivering trusted apps and agents faster, bundled with services, software and hardware for added customer value. Distributors including Arrow, Crayon, Ingram Micro, Pax8 and TD Synnex have already integrated Microsoft’s catalogue into their marketplaces.
“The reimagined Microsoft Marketplace is more than a storefront, it’s a global scale engine for frontier firms,” said Nicole Dezen, chief partner officer and corporate vice president of global channel partner sales at Microsoft, in an online blog post. “Marketplace enables partners to reach customers of every size, in every geography, and across every line of business and industry. It creates a single destination where organisations can find trusted solutions that address their most pressing business and industry-specific needs, while giving partners the reach and routes to market to grow faster.”