Microsoft partners with and Adobe to launch C3 AI CRM

Microsoft partners with and Adobe to launch C3 AI CRM

Solution leverages Dynamics 365 and Adobe Experience Cloud for customer engagement

Elly Yates-Roberts |

Microsoft has partnered with Abobe and enterprise artificial intelligence (AI) software provide to launch a new customer relationship management (CRM) solution, C3 AI CRM. The solution leverages Dynamics 365 as its foundation, with the Adobe Experience Cloud providing real-time customer profiles and delivering industry-specific AI capabilities.

“This year has made clear that businesses fortified by digital technology are more resilient and more capable of transforming when faced with sweeping changes like those we are experiencing,” said Satya Nadella, CEO of Microsoft. “Together with and Adobe, we are bringing to market a new class of industry-specific AI solutions, powered by Dynamics 365, to help organizations digitize their operations and unlock real-time insights across their business.”

C3 AI CRM is designed to integrate data from inside and outside of an enterprise to produce predictive business insights. AI-driven and industry-specific workflows are provided to enable teams to forecast revenue and predict product demand, as well as reducing customer churn, identifying prospects, delivering next-best offer analysis and providing AI-driven segmentation, marketing, and targeting.

The solution also leverages the common data model of the Open Data Initiative, a joint initiative developed by Microsoft, Adobe and SAP. This will allow enterprises to bring together disparate customer data more easily.

“We’re proud to partner with and Microsoft to advance the imperative for digital customer engagement,” said Shantanu Narayen, president and CEO of Adobe. “The unique combination of Adobe Experience Cloud, the industry-leading solution for customer experiences, together with the C3 AI Suite and Microsoft Dynamics 365, will enable brands to deliver rich experiences that drive business growth.”

The partnership sees join the Microsoft Dynamics 365 ecosystem and continues Microsoft’s collaboration with Adobe.

“, Microsoft, and Adobe bring together the perfect combination of technology, industry, and domain expertise to address the requirements for a new generation of CRM,” said Ed Abbo, president and CTO of “There is an enormous opportunity to reinvent CRM for the 21st century, leveraging technologies that did not exist when today’s CRM products were designed, to bring exciting new capabilities to customers that will enable them, in turn, to deliver better experiences for their customers and grow their business.”

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