Attendees who post about their female mentors on social media will receive a 19% ticket discount
Money 20/20 USA has launched a campaign to challenge the 19% gender pay gap that professional women in the US face.
Until 19 October, the event will offer a 19% discount to registrants who speak out on social media about women who have inspired them professionally of fostered a more inclusive environment. All posts must use the hashtag #Breakingthe19 to qualify for the discount to the event, which will take place in Las Vegas on 27-30 October.
“We've been blown away by the personal and professional growth that our inaugural Rise Up class has achieved over the last year and are excited to see what this year's academy members will accomplish,” said Tracey Davies, president of Money20/20. “However, professional development can only do so much when larger institutional barriers remain. The 'Breaking the 19' campaign is meant to serve as a wake-up call as it puts a spotlight on glaring gender disparities that still exist within finance and fintech, like the pay gap.
“Money20/20's core purpose is to bring the industry together to create the future of money, and we want to send the message that equality for women in the workplace is a central part of this future.”
Read more: Money20/20's 'Breaking the 19' campaign
The campaign is part of Money20/20's larger Rise Up programme, which is designed to empower the next generation of female leaders. While the median gender pay gap between men and women in the US is roughly 19%, studies have found that that this figure varies further based on factors such as age, race and parental status. As such, Money20/20 is prioritising inclusivity in every sense, with 60% of this year's academy members identifying as women of colour, and roughly half identifying as working mothers.
“We're proud to support Money20/20's efforts to raise awareness of the pay gap for professional women across the nation and build support for closing it,” said Louise Pentland, chief of business affairs and legal officer at PayPal. “At PayPal, we're committed to fostering an inclusive environment and maintaining pay parity is a critical component of this effort. We look forward to collaborating with Money20/20 to champion women across the industry and highlight their accomplishments.”
Register for Money 20/20 USA.