New generative AI tools from Microsoft to help retailers offer personal shopping experiences and work more productively

New generative AI tools from Microsoft to help retailers offer personal shopping experiences and work more productively


Copilot tools available in Microsoft Cloud for Retail will also enable store associates to improve customer service

Alice Chambers |

New Microsoft Copilot tools will enable retailers to take the first steps with generative artificial intelligence, says Microsoft.

“Retailers are looking for ways to begin working with generative AI that will allow them to learn quickly and scale effectively,” said Shelley Bransten, corporate vice president of global retail, consumer goods and gaming industries at Microsoft, in a recent blog post. “I’m excited to share new tools that help retailers more easily incorporate AI across the shopper journey.”

Retailers can use the Microsoft Cloud for Retail copilot template on Azure OpenAI Service, currently in public preview, to build individualised shopping experiences across their existing websites and applications.

The copilot template enables retailers to provide personalised customer experiences

Another copilot template has been designed to help store associates to work more productively and improve their customer service.

“Our copilot template for store operations helps build a generative AI-powered large language model-based assistant that enables Q&A from store documentation such as store operating procedures and natural laungague-based task creation,” said Bransten. “Store associates can use natural language to quickly and easily access the information they need in the flow of work, increasing their productivity and efficiency.”

Another copilot template helps store associates to work more efficiently

New copilot features, which will be available in the first quarter of 2024, will also help retailers to plan, develop and monitor marketing campaigns with the capabilities.

Retailers can also optimise their media captions with the Microsoft Retail Media platform, which is available for preview in January 2024, and collect and analyse their data with Microsoft Fabric.

Microsoft plans to expand on the possibilities of generative AI-powered retail tools at NRF 2024, with a talk on ‘Retail Unlocked: Achieve more with Microsoft’ hosted by Bransten and a session on ‘Unlocking true customer-centricity: Optimising touchpoints across the shopper journey with AI’ by Kathleen Mitford, corporate vice president of global industry marketing at Microsoft, and more.

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