NRF 2024: Retail's Big Show

14-16 January, 2024
Jacob K. Javits Convention Center, New York City, USA

NRF 2024 is one of the world’s leading retail tradeshows, bringing together over 6,000 brands from around the globe for three days of learning, collaboration and discovery. With keynote speeches coming from a wide range of retail luminaries, this year’s event with also feature an address from Earvin “Magic” Johnson, NBA ‘Hall of Famer’, key member of United States 1992 Olympic basketball ‘Dream Team’ and CEO of Magic Johnson Enterprises.

Once again, Microsoft will be a key ‘Chairman’s Circle’ sponsor for the event and, on booth #4503, will showcase its own technologies, along with solutions from a number of leading partners for the retail, consumer goods and gaming space.

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Retail and consumer goods coverage in Technology Record

Reinventing the world of retail
According to Shanthi Rajagopalan, head of solutions strategy, worldwide retail and consumer goods at Microsoft, “Generative AI now enables brands and shoppers to have conversations in natural language and create personalised content.” In this retail feature, Rajagopalan shares how generative artificial intelligence is driving innovation in the retail industry and improving supply chain operations, customer experience and predictive analysis.

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The power of planning ahead
“Issues such as widespread financial crises, environmental challenges, demand fluctuation, delivery delays, and labour, materials and product shortages are making it increasingly difficult to deliver seamless shopping experiences”. Felice Miller, strategy leader for retail and consumer goods at Microsoft explains how data, artificial intelligence and the cloud empower companies to reinvent supply chain models and continue delivering high-quality products and services despite ongoing disruptions and fluctuating demand.

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To investigate options that can offer the right approach for technology companies wishing to use the magazine as a marketing tool, visit our media information page, or contact our Retail and consumer goods lead Thomas Wills.

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