Video: Can artificial intelligence make TV better?

Video: Can artificial intelligence make TV better?

Microsoft’s Tony Emerson revealed his vision for the future at the recent Edinburgh Television Festival


Richard Humphreys |

Artificial intelligence (AI) is about to transform how we make and consume TV. In fact, it is already being used to great effect by companies including Amazon, Netflix, and Endemol Shine.

But is AI key to the next creative revolution? Will it help more good content reach a global market? Or is it mainly a cost-efficiency tool, which could make content less distinct? How does it affect data privacy?

At the recent Edinburgh Television Festival, Microsoft’s Tony Emerson revealed all. Watch the video here:

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