Zafin to launch new solution for tailored banking propositions

Zafin to launch new solution for tailored banking propositions


Zafin Studio is a framework and methodology for the creation of personalised customer offerings 

Amber Hickman |

Software firm Zafin is launching a new framework and methodology to help commercial and retail banks deliver customer-centric product and pricing propositions. 

Zafin Studio is built using the firm’s end-to-end product and pricing platform architecture and integrates customer-centric design principles with actionable insights provided by three Zafin tools: Proposition Canvas, Product and Pricing Index and Product Explorer. 

This will help banks create and deliver tailored customer propositions that closely match customer preferences and, as a result, improve data, insights and customer lifetime value. 

“In the ever-changing landscape of modern banking, banks must be agile, innovative, and able to unlock untapped capabilities from existing data to drive sustainable revenue growth, increase profitability and enhance customer experiences,” said Charbel Safadi, president of transformation and modernisation at Zafin. “Customer expectations are higher than ever. People want and expect their bank to know, understand and help them, and one of the most powerful way banks can do this is through personalisation.” 

Zafin, winner of Microsoft financial services industry partner of the year in 2023, is also leveraging artificial intelligence with its Zafin Copilot. The Product and Pricing Index leverages the Copilot and aggregates public data from global banks for analysis and comparative insights into economic trends and competitive offers. 

The Zafin Product and Pricing Index is now available for private preview. Zafin Product Explorer will be available for private preview at the start of 2024, and Zafin Proposition Canvas will be in private preview mid-2024. 

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