Active outdoor apparel provider Columbia Sportswear and Microsoft are collaborating to enhance Columbia Sportswear’s global consumer experience and drive digital transformation.
Through the adoption of intelligent cloud technology, Columbia Sportswear will be able to deliver a more personalised customer experience for its retail, call centre, customer relationship management and merchandising operations.
The sportswear provider will also use Dynamics 365 and Azure to gain consumer insights and business intelligence through consumer interactions, whether through its wholesale businesses, physical stores, ecommerce experiences or mobile channels.
“At Columbia, we have a long history of leveraging innovative technologies to help connect active people with their passions,” said Michael Hirt, chief information officer at Columbia Sportswear. “This practice extends not just to our products, but across every aspect of our business. Through our collaboration with Microsoft, we’re implementing intelligent cloud technology to streamline our global operations and provide additional flexibility and convenience to our consumers.”
Columbia Sportswear will be able to manage merchandise globally and streamline operations providing the ability to gain valuable insights and improved business intelligence through customised reporting and analytics.
“Established in 1938, Columbia Sportswear is setting itself up to be an industry leader for another 80 years,” said Judson Althoff, executive vice president, worldwide commercial business, Microsoft. “Columbia Sportswear will leverage Microsoft’s intelligent cloud to connect data, people and processes globally to deliver personalised shopping experiences for its customers.”
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