Elly Yates-Roberts |
Software provider DeCurtis Corporation has partnered with Norwegian Cruise Line to develop a new Cruise Freedom technology platform, which will enhance the guest experience from the moment passengers book their trip, to the moment they return home.
The Cruise Freedom platform is designed to help Norwegian operate its business more efficiently, while allowing both technology-proficient and less tech-savvy guests to personalise their experience throughout their cruise.
“Freedom and flexibility while cruising is Norwegian Cruise Line’s mission, and advancing our technology allows us to continue to support our core values and deliver the experience our guests expect from us,” said Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings. “Norwegian’s investment in this technology has the potential to position us as the leader in our industry, and further pioneer new cruising experiences that result in increased guest satisfaction. We look forward to this partnership with DeCurtis Corporation, and are excited to enter the first phase of development.”
Norwegian’s partnership with DeCurtis is the second stage in its ongoing objective to elevate the guest experience through technology on its ships. Phased implementation will begin later this year, with preliminary elements launching on Norwegian Bliss in late 2018 and Norwegian Encore in autumn 2019. “With our entry to the cruise and hospitality market over a decade ago, DeCurtis has continued to revolutionise and streamline operations and truly transform guest and crew experience in what is both a unique and rewarding space,” said David DeCurtis, founder of DeCurtis Corporation. “As we explore ways to utilise technology across several platforms, we are looking forward to working with Norwegian Cruise Line with a clear focus on making the cruise experience more immersive and memorable. We embrace the exciting future that is represented by Cruise Freedom that will push the limits of personalisation of the guest experience in a seamless way throughout every phase of their vacation with Norwegian – from planning to cruising.”