NBA launches new Microsoft Azure platform to enhance fan engagement

NBA launches new Microsoft Azure platform to enhance fan engagement
Unsplash/Markus Spiske
By Elly Yates-Roberts | 09 August 2021

Organisation uses Azure AI and analytics to understand interactions and personalise experiences

Miami Heat, Disney and Universal join Microsoft at IBC

Miami Heat, Disney and Universal join Microsoft at IBC
Microsoft
By Elly Yates-Roberts | 04 September 2020

Organisations will discuss production in the cloud and how to engage with fans

NBA to use Microsoft Teams for new court-side experiences

NBA to use Microsoft Teams for new court-side experiences

Microsoft

By Elly Yates-Roberts | 27 July 2020

LED screens will show virtual audiences brought together using AI in new Together mode

Microsoft and NBA to deliver personalised game broadcasts

Microsoft and NBA to deliver personalised game broadcasts
By Elly Yates-Roberts | 17 April 2020

Organisations will build an AI-based platform on Azure to provide new fan experiences

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