Adobe and Microsoft team up to accelerate account-based marketing

Adobe and Microsoft team up to accelerate account-based marketing
By Elly Yates-Roberts | 27 March 2019

Announced at the recent Adobe Summit, the collaboration will see the firms share data

Four ways to build a powerful B2B customer experience

Four ways to build a powerful B2B customer experience
By Rebecca Gibson | 04 May 2018

Author, keynote speaker and customer experience futurist Blake Morgan highlights why companies need to focus on digital transformation, big data, personalisation and omnichannel

Customer experience futurist Blake Morgan highlights the benefits of new technologies

Transformational potential of business-to-business e-commerce systems

Transformational potential of business-to-business e-commerce systems
By Guest | 15 January 2018

Karie Daudt, vice president of marketing and customer experience at Insite Software explains that by fully understanding the transformational potential of business-to-business e-commerce systems, companies can change the way they operate

Karie Daudt from Insite Software explains how companies can change the way they operate