Microsoft is to open new Windows Stores in 24 additional Best Buy shops across Chicago, US.
Best Buy and Microsoft first partnered in June 2013 to open Windows Stores at 500 Best Buy locations across the US and more than 100 Best Buy and Future Shop stores in Canada. This included 13 stores in Chicago.
Ranging from 1,500 sqft to 2,200 sqft, the store-within-a-store will feature a dedicated Surface area to enable customers to try out the Surface Pro 3 assisted by Windows-trained staff. The stores will also showcase Microsoft’s latest PCs, laptops, 2-in-1’s and more, while the back wall will feature software and accessories including Windows 8.1, Microsoft Office and Microsoft gift cards.
Writing in a blog post, Brandon Leblanc, Microsoft’s senior marketing communications manager, said: “Our goal is to treat Chicago shoppers to a first-class shopping experience, so they walk out of the store with the best device for their lifestyle. We’re excited to offer Chicagoans access to a retail destination that combines a great selection, the latest technology, the best service and the lowest prices.”
Customers can also access Windows Store at Best Buy via a dedicated online store, which provides updates on store locations, promotions and other information.
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