Microsoft has introduced some new features to Azure Media Services, including live encoding and Azure Media Player, to enable fully end-to-end, cloud-based media workflows.
The features, in addition to new compliance certifications and a partnership with OTT video solution provider Clearleap, were all announced at the National Association of Broadcasters (NAB) Show 2015, where Microsoft is exhibiting (booth SL 6610) this week.
Currently available in private preview, the live encoding feature in Azure Media Services means that media companies can now build their own live workflows, which can be used to manage event-based streaming with dynamic ad-insertion and 24/7 linear streaming with cloud DVR requirements.
According to Microsoft, “live encoding can be combined with dynamic packaging, dynamic encryption, sub-clipping, dynamic manifest manipulation, ad-marker insertion, and seamless live to on-demand capabilities to build comprehensive live, linear, and cloud DVR workflows.”
This is the same solution that Microsoft has already used to power the likes of the Superbowl 2015 and 2014 Sochi Winter Olympics.
Microsoft has said it will be revealing more details about the service over the next few days, including information about how to start trying it out.
Azure Media Player, meanwhile, is an automated online player that allows content owners to reach the most popular devices with the best player and streaming format without having to build their own solution.
Available to use now, the player supports industry standards such as HTML5, Media Source Extensions and Encrypted Media Extensions to provide an adaptive streaming experience across browsers and can fall back to browser plug-ins like Flash and Silverlight if required.
Other updates include Spanish language support for Azure Media Indexer, plus certification for the Content Delivery Security Association’s Content Protection and Security Program, which assures content owners that content is stored securely and is protected from piracy.
“Over the last year we have built on the strong momentum of Azure Media Services by adding more innovating features to enable content owners and partners to prepare, protect, distribute and monetise media content in the cloud,” said Sudheer Sirivara, director of Azure Media Services. “We’re continually moving the needle when it comes to scalable, secure, and cost-effective media workflows in the cloud, and combined with our rich ecosystem of partners we offer a differentiated platform to enable your end-to-end solution needs.”
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