Entertainment-centric enterprise resource planning (ERP) provider and automation specialist Prime Focus Technologies (PFT) is to manage Channel 4’s media processing and end-to-end operations with the help of Microsoft Azure.

PFT will use its Microsoft Azure-based flagship product CLEAR Media ERP to manage quality assurance and processing functions within Channel 4’s content workflow, online services and its online presence, which includes the on-demand platform All4 and other third-party platforms.

CLEAR automates the content supply chain and helps creators enhance efficiencies, lower costs and realise new monetisation opportunities. Its task management framework will also improve collaboration across all internal and external stakeholders.

“We are delighted to be forming this new partnership with PFT; a company which shares Channel 4’s innovative spirit,” said Keith Underwood, chief operating officer at Channel 4. “PFT has proven experience of managing content operations for major international broadcasters, and we look forward to working with them...”

As part of the partnership with Channel 4, PFT will also set up a new media centre to strengthen its UK operations and create job opportunities. The new UK-based media centre will act as the hub of centralised content operations for Channel 4, strengthening its presence and providing extensive local support to the TV channel.

“We are excited to collaborate with a revered broadcaster like Channel 4, and the engagement marks a major landmark in our incredible journey of growth in the UK,” said Nick Kaimakami, head of EMEA at PFT. “We were chosen through a diligent evaluation process and look forward to delivering exceptional business value on the back of our automation-led technology and cloud-enabled media services. To support our engagement with Channel 4, we will be creating job opportunities in the UK, and look forward to working with some of the best talent in the region.”

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