Sprinklr selects Microsoft Azure as cloud provider

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 06 July 2016
Sprinklr selects Microsoft Azure as cloud provider

Microsoft is to work with Sprinklr to provide clients with a Microsoft Azure cloud-based experience management suite that will streamline business processes across sales, marketing, and customer service.

Sprinklr, a provider of a cloud-based enterprise social media management solution, will extend its platform to Microsoft Azure to help enterprises manage customer relationships at scale by enabling more intuitive, consistent and personalised experiences at every digital touchpoint. Azure’s development capabilities will also allow Sprinklr to move even faster with future platform enhancements and integrations.

“Together, we see great possibilities to unlock new opportunities for our mutual customers,” said Allison Watson, corporate vice president of US Marketing and Operations at Microsoft, in a blog post.

Microsoft and Sprinklr will also develop an Azure-hosted experience management suite to streamline business processes across sales, marketing and customer service. The solution will integrate Sprinklr’s experience management platform with Microsoft’s cloud productivity suite Office 365, its customer relationships management platform Dynamics CRM and business analytics suite, Power BI.

“With Microsoft, we’ll be able to help enterprises drive more intelligent, efficient, and collaborative operations between marketing, sales, and customer service teams – whether they’re interacting on social, or using those insights to inform other digital or offline interactions,” said Carlos Dominguez, Sprinklr’s president and COO, in a blog post. “In many ways, it feels like this collaboration was always meant to be. Microsoft shares our values and ideas about what it means to provide great customer experiences. More importantly, they walk the walk – and have since 2010 when they became one of Sprinklr’s first customers.”

Watson said: “Our vision for a solution of this kind is to deliver actionable insights from unstructured social data along with other enterprise data sources and systems of record, so every department, from marketing to sales to customer service, can see and engage customers not as disjointed data points, but as people.”

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