Ted Baker adopts Microsoft Dynamics AX to support growth plans

Sean Dudley
Sean Dudley
By Sean Dudley on 16 April 2014
Ted Baker adopts Microsoft Dynamics AX to support growth plans

British fashion brand Ted Baker required a platform that would be able to support the company’s desired growth plans over the next 10 to 15 years.

After an extensive review of the market, Ted Baker selected Microsoft Dynamics AX to be deployed globally across the group.

The new solution will help the company streamline operations, increase visibility and advance and grow the entire fashion brand.

Ted Baker will be working with Microsoft and K3 Retail on the implementation, which is set to begin at the start of next year.

“The new systems will equip the business with the right tools and processes to streamline our operations and reduce people-intensive activities,” said Dustan Steer, IT director at Ted Baker. “Dynamics AX will give us the ability to better anticipate and embrace change and support future global growth.”

“It was important we worked with a vendor that had the right cultural fit, as well as powerful technology,” said Craig Smith, brand communication director at Ted Baker. “Microsoft’s brand aligns very closely with our core principles, and Dynamics AX is a highly robust, reliable enterprise resource planning system.”

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