This article was originally published in the Autumn 2019 issue of The Record. Subscribe for FREE here to get the next issues delivered directly to your inbox.
Thermon is a business-to-business (B2B) manufacturer of safe, reliable and innovative mission-critical industrial process heating solutions. Despite being a dominant player in its industry, the company hosted its entire digital environment on a homegrown platform. This held back its true potential as there was no content management system (CMS) or commerce capability. Thermon realised the importance of having a robust CMS platform to support B2B commerce activities. It set out to transform its digital presence to be recognised as an innovative, progressive and efficient manufacturer of industry-leading process heating solutions.
Thermon and partner, Guidance, were drawn to the Episerver CMS. Its rich content features, commended functionality, ease of use and ability to scale for personalisation and commerce made it a proposition that matched the company’s principles. The result was an 18% increase in customer satisfaction.
“All roads in a digital transformation project should lead to increased customer satisfaction to improve customer relationships and company revenue,” says Joey Moore, head of EMEA AND APAC evangelism at Episerver.
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