Cooler Screens has partnered with Microsoft to drive growth of its smart screen solutions for refrigerators in retailers’ physical stores. Internet of things (IoT)-enabled devices will use Microsoft Azure and external data to personalise retail experiences.
Cooler Screens’ displays use IoT and sensors both inside and outside the refrigerator to track inventory and product placing. It also uses data from consumer interactions and external data, such as weather, to deliver relevant offers.
“Retailers today are looking to use digital technology to transform their businesses and redefine the shopping experience for customers,” said Satya Nadella, CEO of Microsoft. “Through the power of Microsoft Azure, companies like Cooler Screens are meeting this important need by bringing immersive digital experience to brick and mortar stores.”
Cooler Screens will work with Microsoft to scale the delivery of its Azure-hosted platform to retailers and brands.
“We are thrilled to collaborate with an industry leader like Microsoft to drive innovation in retail and build the largest in-store digital media platform in the world,” said Greg Wasson, co-founder of Cooler Screens. “We are changing the way consumers shop for the better, and this collaboration not only gives us the capabilities to implement our strategy but also gives us immediate massive scale.”
Cooler Screens’ solution is currently used in more than 50 Walgreens locations. With the new partnership, the company will expand into 2,500 Walgreens stores across the US in 2021.
“Walgreens is committed to enhancing our customer shopping experience through digital transformation, one of our key strategic priorities,” said Stefano Pessina, CEO of Walgreens Boots Alliance. “Pairing the Cooler Screens digital media and merchandising technology with Microsoft’s Azure platform will bring a unique and innovative offering to Walgreens customers shopping the cooler aisle.”