Belgium based start-up firm Spott is working with Eurovision Song Contest 2018 to enable audience interaction. Spott’s technology will allow viewers to interact with their favourite singers, discover who designed their outfits and more.
By providing contextually relevant information, the software – which runs on the Microsoft Azure cloud platform and leverages Microsoft’s facial recognition and language detection software – transforms the audience’s experience of watching Eurovision from a passive into an interactive one.
The advantage for Eurovision is a more engaged audience who are able to interact with their favourite songs on a deeper, more personal level.
After the final show, Spott data will continue to live on Eurovision's platforms, so that fans can continue to discover more about their favourite artists and countries. On YouTube, interaction will be possible through links below videos of the performances, viewed by millions of fans.