Agentic AI is the next revolution in our industry. Like every industrial revolution, it doesn’t exist in a vacuum but builds on the ones that came before. Electricity powered computing, then computing led to the internet, and the internet brought us the cloud. Together, these advancements paved the way for AI, enabling human progress.
“Innovation at Huddly happens much the same way,” says Rósa Stensen, CEO of Huddly. “It’s all about building layer by layer. First, we pioneered edge AI with Huddly IQ. Then, we added network connectivity with Huddly L1. Together, this laid the foundation for Huddly Crew, which delivers edge AI across a network of cameras.”
Huddly Crew introduced the industry’s first on-device AI director, an autonomous agent that uses spatial awareness to direct and edit meetings in real time. This lays the foundation for the next major technological leap: AI-native collaboration, where AI in the meeting room and in the cloud work together to amplify human decision-making in real time.
For decades, unified communications has been about connecting people by offering voice, video and chat in one platform. But with the rise of AI agents, the paradigm is shifting.
“Frontier firms integrate company knowledge across a shared data spine and put agentic AI at the core of their operations,” says Stensen. “These agents aren’t just tools. They’re participants in the communications fabric itself. ”
In these organisations, knowledge no longer sits in disconnected silos. Customer conversations, product decisions and workflow history integrate into a single intelligence layer. But knowledge integration isn’t enough. Decisions still happen in meeting rooms, where human intelligence, creativity and interaction come together. If AI agents aren’t present in those rooms, they miss crucial context about how and why decisions are made.
The solution is AI-native collaboration rooms. “Imagine the difference between making music in your garage and stepping into a professional recording studio,” says Stensen. “In the studio, technology is not an add-on, but an integral part of the creative process.”
These rooms work the same way, deeply integrating AI into the physical space where it actively participates in meetings, rather than just automating tasks. “Our role is to facilitate collaboration in these spaces and enable better decisions, faster alignment and measurably improved outcomes,” says Stensen.
How does this work in practice? Huddly’s modular, AI-native devices act as intelligent nodes, using a 3D view of the room to recognise patterns related to who is speaking, where attention is focused, and how the conversation moves, much like humans would do using their peripheral vision. But the physical layer is only half the equation; the meeting platform also brings context from beyond the room.
“Microsoft Teams holds the memory and flow of work: organisational knowledge, workflow history and cloud-based AI agents,” says Stensen. “AI combines the real-time data from the room with that organisational context so the system understands what’s happening and why it matters. That’s why we stay closely aligned with Teams. Together, we can deliver the full value of agentic AI across the digital and physical sides of collaboration.”
In an age of information overload, specialised agents, like Huddly’s AI director, will act as filters, not noise generators. Agents will autonomously shape the meeting experience to address common problems such as mirror anxiety, hyper-gaze, visual clutter and cognitive exhaustion. By handling the fast, automatic tasks that consume cognitive energy, they will free people to focus on the slow, deliberate thinking that drives creativity and decision-making.
In future, agents will become an essential part of the workflow. “You can imagine them working alongside the team, to provide the clearest possible understanding of what’s happening and when,” says Stensen.
But Stensen is clear while AI agents can help, it must be people who do the thinking and make the decisions. “Value gets created when people work with people, and when creative minds come together, they can solve anything,” she says. “For us, the goal is always to amplify human intelligence, not replace it.”
If implemented successfully, how could agentic AI revolutionise collaboration?
“That’s what’s exciting about this moment,” says Stensen. “Each technological revolution has opened up possibilities we couldn’t have imagined before, and we’re moving towards a future where small teams can achieve what once required hundreds of people, not by working harder, but by working smarter with AI. Now, it’s time to discover what becomes possible when human and AI truly work as one.”
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Anna Verena Brandt is a content writer for Huddly
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