Microsoft and Spott develop joint go-to-market strategy

Microsoft and Spott develop joint go-to-market strategy
The cooperation is a result of the US$500 million Microsoft for Startups programme

Elly Yates-Roberts |

As part of the Microsoft for Startups programme, Microsoft will be working together with interactive video analysis firm Spott to bring its technology to the clients of Microsoft worldwide.

Microsoft is committing US$500 million over the next two years to offer joint sales engagements with startups such as Spott, along with access to technology, and new community spaces that promote collaboration across local and global ecosystems.

“We are looking forward to developing a joint go-to-market strategy so we can help Spott to leverage our international partner and sales ecosystem,” said Erik Kerkhofs, One Commercial Partner and Small, Medium and Corporate Lead at Microsoft. “The co-sell agreement will enable Spott to accelerate together with our Microsoft sales teams around the globe.”

Spott is already working with some of the biggest names in the broadcasting industry. Earlier this month the company announced that it has signed a contact with 20th Century Fox as second Hollywood studio, after signing a contract with Paramount at the end of last year. Spott's technology will add metadata to the content of 20th Century Fox.

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