Mobile and omnichannel retail to take centre stage at IRC 2018

Mobile and omnichannel retail to take centre stage at IRC 2018

Upcoming conference will outline tactics for becoming truly mobile-first

Richard Humphreys |

Mobile defines modern day retail. Whether it’s in-store or online, mobile is increasingly at the crux of the customer experience in the omnichannel age.

In order to make the most out of the ‘mobile first’ revolution, retailers must adopt three new tactics:

  • Social media is a natural ally of m-commerce, with Facebook, Instagram and Twitter playing a key role in selling to Millennials and Generation Z, who are primarily accessing these very powerful platforms through mobile
  • Voice is yet another channel to pay close attention to, as it increasingly has a significant impact on retail industry. Voice-controlled personal devices like Google Home, Amazon’s Echo and Alexa, or Apple’s Siri-enabled HomePod are the new hype, especially among Millennials. This demographic doesn’t just use them to play music: the new generations are increasingly expecting retail apps and websites accessed on their mobile devices to be voice-controlled
  • It’s clear that mobile and voice commerce create a unique opportunity for retailers to build more personal relationships with their customers and generate more sales.

What proportion of e-commerce will transact through mobile by 2020? What are customer priorities when shopping through mobile devices? How can you best embed a culture of ‘mobile first’ throughout your company? What are the top five internal priorities for making ‘mobile first’ a strategic reality for your company? What new skills and talent will need to be fostered internally to make mobile first a reality?

The upcoming Internet Retailing Conference seeks to answer these burning questions and make more sense out of the change digital wave shaking up retail. The conference will be bringing the greatest players in retail together with the most cutting-edge technology. Meet 800+ retail decision makers for a breath-taking day of inspiration and collaboration.

Meet our 50+ speakers from Harrods, Dixons Carphone, Shop Direct, Google, Deliveroo and many others, and join the UK’s most forward-looking retail leadership event.

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