IBC 2026

11-14 September 2026
Amsterdam, Netherlands
#IBC2026

Welcome to the Technology Record event page for the IBC event, for which we are proud to be an official media partner. From here, you’ll find all our latest coverage from the event, plus feature articles about the media and entertainment industry, and details of selected Microsoft partners you should check out if you are planning to attend.

IBC2026 will focus on how the media and entertainment industry is being reshaped in real time, from AI-driven creativity and evolving audience behaviour to new commercial models and the growing importance of trust. The conference will bring together the leaders driving that change, with a programme including keynotes, panels and research presentations delivered by creative, technology and business media experts.

Keep coming back to this page in the run-up to, and during, the 2026 edition of IBC, and look out for printed copies of the latest issue of Technology Record, which will be available to pick up from the show floor. If you miss your copy, or would like to get future issues delivered directly to your inbox, sign up for a free subscription.

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Read more about media and entertainment industries

The agents of change: moving from automated to autonomous network management

Microsoft has transformed the management of its Azure network of fibre optic and undersea cables and data centres with the deployment of AI agents – and is helping telecom operators do the same 

How AI is moving beyond the hype for media transformation

AI in media is now delivering measurable impact through workflow-level transformation and operational intelligence. Microsoft’s Simon Crownshaw explains

How AI is changing the game for broadcasters

Microsoft’s Mandy Rutledge explains how AI is transforming the production and delivery of live broadcasting, from the sidelines of the NFL to viewers’ living rooms 

Rebuilding media’s foundations through smarter data strategy

Microsoft’s Jimmy Parker-Barratt explains why the extraordinary potential of AI can only be unlocked with a dramatic rethinking of data strategy across the industry 

Our partners at IBC

Partner with Technology Record for IBC

If you are a Microsoft partner and are planning to attend IBC, then get in touch with us at Technology Record to discuss how we can include news about your business and perspectives from your experts within our IBC coverage, helping to promote your business to our readership of enterprise technology professionals in the media, entertainment and communications sectors.

Technology Record Magazine

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