NRF

10-12 January 2027
New York, USA

Welcome to the Technology Record event page for the NRF event, for which we are proud to be an official media partner. From here, you’ll find all our latest coverage from the event, plus feature articles about the retail industry, and details of selected Microsoft partners you should check out if you are planning to attend.   

NRF 2027: Retail’s Big Show will bring together more than 41,000 retail industry professionals to explore the latest retail trends and technology. The three-day event will feature expert insights in over 175 sessions, product demos in the show expo and innovators showcase and networking opportunities and tours of some of New York city’s retail spaces.  

Keep coming back to this page in the run-up to, and during, the 2027 edition of NRF, and look out for printed copies of the latest issue of Technology Record. If you miss your copy, or would like to get future issues delivered directly to your inbox, sign up for a free subscription. 

 
Sibos 2026

Read our news coverage from NRF

Read more about retail

Using agentic AI to turn data into decisions

Merchants are still acting as the human glue between disconnected systems – and this is rapidly becoming one of merchandising’s biggest problems. The solution lies in agentic AI says Noah Herschman of Intelo.AI

Transforming retail operations with agentic merchandising

Microsoft’s Sue McMahon explains how the adoption of AI is making it simpler to delegate manual, repetitive work and freeing up time for merchants to focus on higher-value creative tasks

Kotsovolos streamlines customer service with Microsoft Dynamics 365 Contact Center

The Greece-based technology retailer has cut its average handling time by 30 per cent since February 2026

How AI-driven intelligence is enabling retailers to become agile and resilient

Felice Miller explores how Microsoft and its partner ecosystem are enabling retailers and consumer goods organisations to use agentic AI to compress innovation cycles and respond faster to market demand

Our partners at NRF

Partner with Technology Record for NRF

If you are a Microsoft partner and are planning to attend NRF, then get in touch with us at Technology Record to discuss how we can include news about your business and perspectives from your experts within our NRF coverage, helping to promote your business to our readership of enterprise technology professionals in the retail sector.

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