Pharmaceutical manufacturer Boehringer Ingelheim is partnering with retail and category optimisation specialist Galleria to automate its space planning analysis process and improve the way it works with retail partners to get the right product in the right place, at the right time and in the right quantity.
Boehringer Ingelheim works in partnership with many of the world’s leading retailers to offer category management advice. Historically, its space planning analysis was done manually and this led to problems around having incorrect inventory on shelf, which led to low stocks and a potentially poor customer experience in store.
Working with Galleria, the company hopes to remedy this situation. It will take advantage of the IT provider’s Customer Centric Merchandising solution, which covers everything from advanced 3D visualisation to custom analysis and reporting.
“We’re delighted to begin this partnership with Galleria and extremely excited to begin using the new version of their Customer Centric Merchandising solution as we prepare for the next major review cycles in 2015,” said the company’s customer marketing manager Nicola Brooks.
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