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Avedon Capital Partners to acquire Viju and VisionsConnected

Avedon Capital Partners to acquire Viju and VisionsConnected
Specialists in video conferencing, audiovisual and collaboration solutions will join together

Elly Yates-Roberts |


Avedon Capital Partners is to acquire two visual communication specialists, Viju and VisionsConnected, to help it create a company that designs, installs and supports physical and virtual meeting environments for customers worldwide.

The combined company will have its official headquarters in Amsterdam, the Netherlands and will continue to serve customers from multiple offices across EMEA, the US and the Asia-Pacific region. The newly integrated global brand is expected to be launched in early 2018.

Odd SverreØstlie, previously CEO of Viju, will be appointed as CEO of the new company and will drive its growth strategy. Raymond Alves, the founder and CEO of VisionsConnected, will be appointed as chief solutions officer and will spearhead the company’s solutions and services development.

“We believe this is a perfect opportunity to join forces with VisionsConnected and create a leading global visual collaboration specialist,” said SverreØstlie. “For the end user to be effective, they need a trusted partner to bring the world of different technologies together. We can now provide our customers with a seamless ecosystem of personal and shared video and audio visual technologies-as-a-service, covering every need from one-to-one and group collaboration, to internal all-hands and external events.”

Emily Jeffries-Boezeman, investment manager at Avedon Capital Partners, said the acquisition was prompted by an increased need for high-end video and collaboration technologies and services that are delivered globally in a service model.

“With their outstanding people, talented leaders and shared culture striving for the best customer experience Viju and VisionsConnected together form the ideal foundation for our entrance into this industry,” she said. “We look forward to support the growth of the platform and making this investment a joint success.”

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