Hyundai FutureNet partners with Microsoft Korea to accelerate retail AI transformation

Hyundai FutureNet partners with Microsoft Korea to accelerate retail AI transformation
Hyundai Department Store Group
Kim Sung-il, CEO of Hyundai FutureNet, and Cho Won-woo, CEO of Microsoft Korea, signed a memorandum of understanding to accelerate Hyundai Department Store Group’s AI transformation

South Korean technology services company plans to develop purpose-built AI agents for the industry

Richard Humphreys

By Richard Humphreys |


Hyundai FutureNet, a technology services company within South Korean retail and services conglomerate Hyundai Department Store Group, has partnered with Microsoft Korea on an AI transformation (AX) and retail AI innovation project.

The partners will build a security framework to safely use AI at Hyundai Department Store Group – this work includes establishing an AI security and governance framework to create a foundation for the safe use of AI.

Hyundai FutureNet’s dedicated AI research organisation and Microsoft Korea’s AI specialists will jointly develop next-generation AI agents, specifically for the retail industry.

“This memorandum of understanding is a strategic partnership to accelerate Hyundai Department Store Group’s AI transformation and strengthen its retail innovation competitiveness,” said Kim Sung-il, CEO of Hyundai FutureNet.

Hyundai FutureNet will also expand the adoption of Microsoft 365 across the group’s operations, using Microsoft AI Foundry, Azure AI and Microsoft 365 Copilot.

Subscribe to the Technology Record newsletter


  • ©2026 Tudor Rose. All Rights Reserved. Technology Record is published by Tudor Rose with the support and guidance of Microsoft.