Elly Yates-Roberts |
Cloud software-as-a-service provider inQuba has launched the inQuba Journey Cloud on the Microsoft Azure Marketplace. The move will enable customers to leverage the scalability, reliability and agility of Azure to drive application development and shape business strategies.
inQuba Journey Cloud Azure services Synapse Analytics and Azure AI to provide customer journey analytics and customer experience management in one platform. According to inQuba, it orchestrates “the delivery of compelling and engaging customer journeys resulting in increased conversion, better retention and better upsell and cross sell”.
“Since the establishment of inQuba, we have worked closely with Microsoft, taking advantage of the many programs they have to offer to support an innovator-disruptor like inQuba,” said Trent Rossini, managing director and co-founder of inQuba. “Microsoft’s technology has underpinned our architecture. Our relationship has been further strengthened with the launch of inQuba on the Azure Marketplace. We have already enjoyed considerable success working with Microsoft as an IP Co-sell partner and look forward to accelerating the collaboration into the future.”
The inQuba solution enables users to capture and better understand customer journey data. Clients include First National Bank, Capgemini USA, Goodyear Australia and Virgin Active.
“We’re pleased to welcome inQuba Journey Cloud to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe,” said Jake Zborowski, general manager of Microsoft Azure. “Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure.”