Streaming service provider Netflix has chosen Microsoft as its technology and sales partner to deliver its first advertising-supported subscription plan.
According to Greg Peters, chief operating officer at Netflix, the new subscription plan will provide users with a cheaper alternative to the service’s existing ads-free basic, standard and premium plans. News of the new plan was announced in April 2022 after Netflix reported a loss in subscribers for the first time in 10 years.
“Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering,” said Peters. “More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.
“It’s very early days and we have much to work through. But our long-term goal is clear: more choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”
All adverts delivered on Netflix will be exclusively available through the Microsoft platform. According to Microsoft, the new partnership will build on the firm’s strict privacy strategies, which aim to protect customer information.