White & Private Label Expo: for businesses at every stage of the retail journey

White & Private Label Expo: for businesses at every stage of the retail journey

White & Private Label Expo

The two-day event in New York provides a dedicated platform for discovering new products, meeting manufacturers and finding suppliers, as well as access to three other co-located retail shows at the Javits Center

Laura Hyde

By Laura Hyde |


The White & Private Label Expo 2026 will take place from 30 September to 1 October at the Javits Center in New York.

The event will bring together thousands of retailers, e-commerce professionals, entrepreneurs, distributors and product developers into a dedicated platform for discovering new products, meeting manufacturers and finding new suppliers.

A ticket to White & Private Label Expo gives attendees access to an additional three co-located retail shows covering every stage of the retail journey: Smart Retail Tech Expo; E-commerce, Packaging & Labelling Expo; and Retail Supply Chain & Logistics Expo, all of which take place from 30 September to 1 October.

Over 50 free seminars and keynote talks will cover topics including trends, strategies, consumer behaviour and the challenges facing the industry, as well as AI, e-commerce, brand building, and sourcing and product development. Speakers, including Suzana Gorenc of L’Occitane Group, Elizabeth Kiehner from Adobe, Margaret Yuan of The Estée Lauder Companies, Pinar Kucukyilmaz of FreshDirect, Moira Gregonis from QVC Group and more, will share their insights, experience and practical knowledge of the industry.

The exhibition floor will offer attendees the opportunity to see products first-hand, meet manufacturers directly to ask questions and build relationships face-to-face.

Admission to all four co-located events is free.

Visit the dedicated White & Private Label Expo 2026 website for more information.

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