Avanade to highlight retail innovation at NRF 2023: Retail’s Big Show

Avanade to highlight retail innovation at NRF 2023: Retail’s Big Show


Firm will offer a 45-minute experience covering the metaverse, smart fitting rooms and more

Elly Yates-Roberts |

Avanade will showcase several of its latest retail innovations at NRF 2023: Retail’s Big Show on 15-17 January.  

The firm will be located on the fourth floor at booths #4A1 and #4A01, where it will provide a 45-minute retail experience. As part of this, attendees can explore a metaverse customer shopping experience, learn now to create a full, virtual model of a store using planogram software and discover how to showcase a full product range digitally, including items not available in store. 

The demonstration will also include immersive fitting room experiences that unify the physical and digital worlds, the future of window shopping with interactive screens outside the store and solutions for dynamic pricing and engagement.  

During the event, Avanade will hold an invite-only event where retail leaders including Shelley Bransten, corporate vice president of global retail and consumer goods industries at Microsoft, and Gord Mawhinney, executive global industry lead at Avanade, will discuss the challenges and opportunities facing the industry.  

The firm will also leverage its close partnership with Microsoft to highlight the latest retail innovation from Microsoft and its partners. It will host rapid-fire pitches from Microsoft start-up partners each day and Microsoft experts will be available to answer attendee questions and discuss challenges.  

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