The National Retail Federation will introduce a new Consumer Product Showcase at NRF 2023: Retail’s Big Show. The programme enables small businesses to exhibit consumer-facing products for national merchandisers.
The new initiative will take place on 15 – 16 January in the Special Events Hall on Level 1 of the Javits Center. Sponsors and supporting companies include American Express, Amazon, Bank of America, Buy With Prime, Blue Yonder and SAP
More than 50 small businesses from 22 US states and seven countries are confirmed to participate. The majority (84 per cent) of products showcased will be from minority-owned, women-owned, veteran-owned, disability-owned or LGBTQ+-owned companies. The showcase aims to help retailers further diversify their suppliers and connect with new products.
“Retailers are continuously looking to diversify their suppliers and portfolio of product offerings to their customers,” said Susan Newman, NRF senior vice president of conferences. “NRF’s Consumer Product Showcase will facilitate these invaluable connections, providing the opportunity for dynamic products from suppliers, entrepreneurs, small businesses and brands to shine on a national stage.”