Retailers use Microsoft technology to future-proof the industry

Retailers use Microsoft technology to future-proof the industry
Firms such as Dr. Martens, H&M and IKEA are using the cloud and AI to improve operations

Elly Yates-Roberts |

Retailers across the globe are using Microsoft solutions to future-proof their place in the industry. Here are some of the latest projects from Microsoft and EMEA companies that are using technology to transform the industry: 

H&M Mitte Garten
The new shopping experience in Berlin was developed with Microsoft, digital agency AKQA and digital technology firm Turnpike Group. It uses Microsoft Teams, the Surface 2 and other solutions to blend physical and digital shopping and empower store assistants with customer insights to improve the retail experience. 

The UK-based firm works with retailers to help them deliver better customer experiences by leveraging data. The company is now using the Microsoft Azure cloud to extend its clients’ data capabilities. 

The furniture store has been using Microsoft Teams to help its staff collaborate more effectively and create savings in store operations. Watch this short video to find out more. 

Beiersdorf, the company behind skincare brand Nivea, has created the QualityOnShelf app through PowerApps to speed up quality checking times from hours to minutes by capturing images, barcodes, GPS locations, and store names of the damaged products. 

The French grocer has implemented Azure Machine Learning to personalise shopping offers to customers based on their dietary requirements and provide greater transparency into the supply chain of products. 

The heating and cooling equipment supplier is working with Microsoft to create a product that will help food retailers to reduce food loss and energy consumption. In the past 5 years, Danfoss has already helped 14,000 supermarkets prevent the consumption of over two million tonnes of carbon dioxide. 

Italian furniture maker Natuzzi has introduced a mixed reality experience into its London store in the UK by using Microsoft HoloLens 2. 

Dr. Martens
The global retailer has leveraged Microsoft Dynamics 365 in its new Project Reboot to enable customers to buy online, return in-store and use Click & Collect capabilities, as well as help its staff make more informed decisions. 

The Microsoft Retail team will be in Hall 06/Booth G24 at EuroShop 2020 until 20 February to help retailers understand and address some of the biggest challenges facing the industry.

Subscribe to the Technology Record newsletter

  • ©2024 Tudor Rose. All Rights Reserved. Technology Record is published by Tudor Rose with the support and guidance of Microsoft.