Possibilities for businesses using generative AI are endless, says Microsoft’s Judson Althoff

Possibilities for businesses using generative AI are endless, says Microsoft’s Judson Althoff


Microsoft shares how firms multiple industries are leveraging Azure OpenAI, Dynamics 365 Copilot and other solutions to enhance customer service, reduce costs, streamline supply chain systems, and more

Alice Chambers |

Organisations that are leveraging the Microsoft Cloud are in prime position to take advantage of advancements in generative artificial intelligence technology, according to Judson Althoff, executive vice president and chief commercial officer at Microsoft.

In an article published by Microsoft, Althoff says that the possibilities for businesses using generative AI are endless.

“As leaders look to embrace AI, it becomes more critical than ever to prioritise having a data-driven business, fortified with digital and cloud capabilities. This approach will help organisations leverage generative AI as an accelerant to transformation.”

Althoff notes that the period between January and April 2023 has “put a spotlight” on the advancements made with the technology and possible use cases that could deliver “pragmatic business outcomes”. He also details some of Microsoft’s key customer wins and success stories to showcase how industry leaders and innovators are embracing AI transformation via solutions such as Microsoft Azure OpenAI and Dynamics Copilot. 

For example, vehicle manufacturer Mercedes-Benz is using Azure OpenAI to develop its customer services with Mercedes Virtual Assistant, while beverage firm Coca-Cola Hellenic Bottling Company is reducing costs and streamlining supply chain operations via Microsoft Azure.


Coca-Cola Hellenic Bottling Company is saving costs and enhancing supply chain operations on Microsoft Azure (image credit: Microsoft)

Austrian construction company Straburg is also using an Azure-built risk management solution and photography solutions provider Fujifilm is automating its manual invoice processes with a cash application service built on Azure AI and Microsoft Dynamics 365.


Straburg uses a risk management solution built on Azure to monitor construction operations (image credit: Straburg)

According to Althoff, retail and financial services leaders are also using Microsoft’s cloud and AI capabilities to improve their services. For example, Unilever migrated its entire enterprise to Azure in early April and Italian beverage company Campari Group is leveraging Dynamics 365 Copilot capabilities to incorporate personalised content into its marketing campaign.


Unilever worked with Accenture and Microsoft, as well as their joint venture Avanade, on the 18-month Azure migration project (image credit: Unilever)

Furthermore, HDFC Bank is using Azure, Microsoft Power Platform and Microsoft 365 to enhance its data-sharing capabilities and to provide a secure digital workplace for its employees.

“We have been delivering AI solutions for customers successfully over the last several years using cognitive services, machine learning and digital twins,” says Althoff.

“Moving forward, we will infuse generative AI capability into our consumer and commercial offerings to deliver copilot capability for all services that our customers know and love across the Microsoft Cloud. Additionally, we will work with our partners, start-ups, digital natives and our customers to enable them to leverage these same capabilities in their own solutions.”

Read Judson Althoff’s article here.

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