Media and communications

The software developer integrates its DataMiner XOps product with the Microsoft platform to help customers build AI-powered applications and agents

The company highlighted how Microsoft IQ, Copilot and AI agents can be used by content creators, enterprises and sports media communities

The conference will feature insight from broadcast networks and sports leagues like NBC Sport’s Jon Miller, and cover technology for production, distribution, investment and policymaking 

Microsoft’s Mandy Rutledge explains how AI is transforming the production and delivery of live broadcasting, from the sidelines of the NFL to viewers’ living rooms 

The aim for the Publisher Content Marketplace is to ensure content creators are compensated, AI systems are built on credible sources and end users receive higher-quality answers

Vice president of content delivery at AVIXA discusses how the two technologies are transforming industry communication 

Microsoft’s Jimmy Parker-Barratt explains why the extraordinary potential of AI can only be unlocked with a dramatic rethinking of data strategy across the industry 

Event will bring together visitors from 168 countries on 3-6 February 2026 in Barcelona, Spain

Avid, Cisco, IPV and Support Partners showcased how AI and cloud tools are streamlining media production, content management and audience insights for enterprise clients

At IBC 2025, industry leaders from Microsoft, MBC Group and Welt shared how AI is reshaping content creation, newsroom efficiency and global distribution

From building critical thinking skills to tackling imposter syndrome, the session highlighted how generative AI is empowering people at every career stage to experiment, learn and grow

Simon Crownshaw and Alex Willis shared how they rebuilt the Premier League’s digital platform to offer personalised content, with upcoming features like multilingual access

Avi Saxena shared how emerging technologies are enhancing creativity, accessibility and monetisation in media

Launching next year, the DCA901 solution has already received rave reviews from those working in sports production

Speakers outlined how shifting audience behaviour, cloud-first workflows and cautious AI adoption are redefining priorities for media technology firms

The smartest media companies are uniting enterprise and creative workflows, according to Microsoft’s Simon Crownshaw. With Microsoft as a technology partner, they’re gaining clearer insights into their content to drive better storytelling. Maybe other industries should take note 

UK football league is introducing AI-powered tools to deliver tailored content, streamline operations and connect more effectively with supporters around the world

Event will cover use of AI, virtual production strategies and breakthroughs in the global media industry in Amsterdam, Netherlands, on 12-15 September